Influence: The Psychology of Persuasion by Robert B. Cialdini: Practical Applications for Small Businesses in the Digital Age

Introduction In 1984, Robert B. Cialdini’s book “Influence: The Psychology of Persuasion” was published, and it quickly became a classic. In the 40 years since its publication, there have been significant developments in technology and software, leading to new opportunities for small businesses to leverage the principles outlined in the Read more…

Transform Your Small Business with the Latest Software and Technology: Insights from Seth Godin’s Purple Cow

In today’s rapidly evolving business landscape, it’s essential for small businesses to differentiate themselves from their competitors to stand out in the market. Seth Godin’s Purple Cow: Transform Your Business by Being Remarkable provides an excellent blueprint for businesses to achieve this goal. Since the book’s release, several new technologies Read more…