Influence: The Psychology of Persuasion by Robert B. Cialdini: Practical Applications for Small Businesses in the Digital Age

Introduction In 1984, Robert B. Cialdini’s book “Influence: The Psychology of Persuasion” was published, and it quickly became a classic. In the 40 years since its publication, there have been significant developments in technology and software, leading to new opportunities for small businesses to leverage the principles outlined in the Read more…